The 16 Days of Activism against Gender-Based Violence Campaign takes place annually between November 25th (International Day for the Elimination of Violence against Women) and December 10th (Human Rights Day). During this period, governments, civil society organizations, and individuals promote initiatives to raise public awareness of the issue of violence against women and girls. This year’s campaign theme is “From peace in the home to peace in the world: make education safe for all!”.
In close collaboration with the American Embassy, Binational Centers (BNCs) in Brazil started a planning process, seeking to join efforts and have robust programs in the 16 Days Campaign. With this aim in mind, Casa Thomas Jefferson (CTJ) delivered an online Design Thinking session to theBNCs that accepted the Embassy’s invitation. In the session, we revisited the resources provided by the post and discussed how those links and ideas could instill meaningful and interesting programs in each community.
Below are the BNCs that have taken part in the 16 Days Campaign so far:
3. ACBEU Salvador
4. CCBEU Sorocaba
5. ICBEU Uberaba
6. ICBEU Belo Horizonte
7. ACBEU Juiz de Fora
8. ICBEU Manaus
9. CCBEU Franca
10. CCBEU Tupã
11. ICBEU Patrocinio
12. CCBEU Guarapuava
On December 4th and 7th, 2017, CTJ held a two-day program about entrepreneurship for women who run businesses. We believe that being independent is a key issue for women who suffer domestic abuse, since they often fail to break free from their aggressor because they feel emotionally or financially dependent. As an educational institution, we feel we can contribute in this aspect. Therefore, we welcomed 20 women who have suffered some kind of domestic violence and are now assisted by the NGO SOROPTIMIST to our Innovation Hub. There, they could connect with new ideas, meet people, find a support group, and use tools that are only available for them at our American Center to help them leverage their business, figure out differentials, reflect upon their audiences, and improve communication channels.
Our two-day program started with an informal exchange of ideas, inspired by Human Library sessions. We had a successful local businesswoman, a representative from the Ministry of Human Rights, and a martial artist sharing their life stories, the challenges they have faced, and how they overcame the struggles life posed to them.
Mariangela, a Capoeira martial artist, talked about self-defense. Jordana, an entrepreneur, talked about how to run a business and differentials. And, finally, Fernanda, from the Ministry of Human Rights and an Education USA alumni, talked about programs the Ministry has on the theme of entrepreneurship.
CTJ would kindly like to thank all the women who devoted their time to inspiring our participants to take charge of their lives and build a better future for themselves and for their children.
Inspiration – Gaining Confidence and Competence
After the Human Library inspiring talks, participants were split in two large groups, and we held concurrent sessions. One group had a session facilitated by our Makerspace staff members, in which participants were exposed to products that are presented well in terms of design. We showed them how simple things like tagging and packaging add value to the products they already make and sell. Participants reflected upon how they could use these ideas to improve their own products, and then used a laser cutter to produce tags for their products. The other session focused on the principles of low cost photography. Participants were given priceless photography tips by specialist Raissa Coe (@raissacoe) and learned how to produce good images to advertise their products in social medias.
On the second day, for the first two hours, participants who had taken the laser workshop tried their hand at photography and vice versa. Then, experts from Pupila (@pupila) held a session aimed at showing participants how to put up an online store on Instagram. This helped them perceive themselves as resourceful individuals who can muster the wherewithal to change their world through making and creating – people who have an I-Can-Do-It attitude.
The day ended with a wonderful talk about mindfulness and caring for each other. Author Beatriz Schwab shared her story and talked about (the) her book – Soco na Alma. She humbly talked about her personal experience with violence in her own home – a story that is depicted in her book and has inspired a soap opera on Globo, a major national TV channel.
Casa Thomas Jefferson’s 16 Day program plan will be shared along with all the other BNCs’ so that other American Spaces can replicate or get inspired by what we have done. We truly hope that many of the women who participated in our program do feel empowered and come back to our innovation hub for support and learning.