On November 24th, 2016, Rio de Janeiro hosted at Museu do Amanhã and Pier Mauá The Green Nation Fest to raise awareness of the impact humans have caused. But the festival did more than that; It actually promoted the new approach Cradle to Cradle – The Way We Make Things.
The main goal of the festival was to make ordinary people, organizations, and business sensitive to the challenges our planet faces today and take action to create feasible alternatives. Through sensory installations, presentations by national and international experts, workshops, and panels, the festival opened room for reflection on what we consume, what business models we want to support, and what our options are if we are committed to both reducing our carbon footprint and having a positive impact on the planet. The festival showed that innovation must be part of everyday business and life and that it is only worth it if it helps people strengthen connections and deepen health and environment.
The main themes of the 2016 event revolved around environmental preservation, water scarcity in the world, recycling, climate change, self-sustainable fashion industry and more. This year it offered several attractions; Programming was divided into Circular Economy, Entrepreneurship to Overcome environmental challenges and Innovation for Sustainability. This edition also included workshops on co-creation, a multimedia festival and an International Film Festival with films about sustainability in the daily life of big cities, and of course maker workshops.
Because the mission of the festival is closely tied to the U.S. Embassy & Consulate in Rio, CTJ was invited to host a series of maker workshops that combined technology, innovation, and construction of knowledge. Our narrative started with two installations created by our partner Glauco Paiva, a very prolific and generous maker.
Participants got their hands dirty in the construction of automatas. We were very impressed by two things; First, how some people completely freeze when they are asked to make something functional. We heard over and over the phrases: I can not make anything; I am not creative at all; I have no clue how to start. We gave examples, worked together, motivated, and got every single person to at least try creating something, accept failure as a growth path, and be more positive regarding their creative processes. Second, how participants were eager to be offered a more experiential approach to learning. People who came to 0ne of our sessions learned that they can learn by doing in a collaborative environment.
See more in the video below: